The coffee machine segment is fully consistent with this trend. Of course, this strategy requires significant costs, but it’s very effective as a competition tool. For example, in 2014 Samsung introduced 56 new smartphones, and LG – 41 new models. The constant updating of a wide range in all price segments is one such condition. Introductionīut leader status requires companies to have a high innovative level, a flexible pricing strategy, impeccable quality of components and assembly, etc. Delonghi and Philips have a similar status in the coffee machine segment.

For example, Samsung TVs, LG TVs or Sony TVs are constantly present in almost all top lists. The situation in the TVs segment is similar. However, almost 80% of the world market belongs to ten major manufacturers, including South Korean Samsung (21% – Q3 2019 results) and LG (3%) giants, American Apple (12%), Finnish Nokia (1%) and Chinese Huawei (13%, including Honor), Xiaomi (9%), Oppo (9%), Vivo (8%), Lenovo (3%, including Motorola), Tecno (1%). For example, today more than 600 companies are developing and producing phones. The modern consumer market is usually characterized by a fairly stable, but short list of leaders. As a result, the modern market offers a huge range of great coffeemakers of various types from several hundred manufacturers. Of course, the high competition level due to huge demand forced companies to constantly improve their models for several centuries. Thus, today its history is almost 400 years old, and the coffeemaker has long been a mandatory attribute of most kitchens. As known, coffee appeared in Europe in the first half of the 17th century and immediately gained immense popularity.

Philips 3200